It’s a Game Changer. And You Don’t Know You’re Missing It


Career coaching. Life coaching. Business coaching. Sounds vague. What is coaching? Should we drop a lot of money on these resources? What will we get exactly?

I’ve had an interesting relationship with “coaching.” Three years ago, I had no idea what “coaching” really meant. It sounded like something anyone can claim to do. I didn’t trust it.

Fast forward to today, I’ve been coached by The Coaching Fellowship and Move the Crowd, have met and worked with countless coaches, and I’ve coached hundreds of young professionals on negotiation and career issues.

I can confidently say, if you want to be successful (i.e. achieve a goal, be more fulfilled, reach your full potential, make shit happen) you need a coach. And, you should also learn to be a coach. (More on this later.)

We spend thousands of dollars on continuing education and feel like going into debt to get a fancy degree is okay. There’s certain social benefits and job opportunities we get from this.

“I have an MBA” must mean we’ve accomplished something. We worked hard, we put in the time and money, so we must be on the right path.

Getting a higher degree is a big accomplishment. But, it’s not the only way, and it definitely doesn’t always set you on the right path.

So, let’s talk about how coaching can help.

When Should We Seek Out a Coach?

Feeling stuck? Do you know you want to do something with your life, but you’re not sure what?

You’re cruising by fine in your job. The salary is decent. The people are nice. You should be thrilled. But perhaps everything just looks better on paper than it does in real life.

You start the internal dialogue.

“Maybe I should go back to school? An MBA may help me figure out what I should do with my life.”

“Maybe I should start my own business?”

“Maybe I should just join a startup, and see how I can make the most of it. It may lead to my dream job?”

Are you spinning? Are you asking these questions because you’ve seen others take this path and it has worked for them, so you think it might work for you? Or, are you simply confused?

More importantly though, are you motivated? Are you ready to make a change? (Getting coached is not for the weak. It’s work.)

If this is you, keep reading.

What’s the Experience Like?

It’s all about you! Let’s check in.

“How are you feeling right now? Is there anything you want to get off your chest before we start the session?

Take a moment to really think about it. Be honest. Being really honest is how you get the most out of coaching. This is the place to be vulnerable and let it all out so that you can work on what’s holding you back.

Let’s now move on to the agenda.

The great thing about coaching is the structure, especially if you set the intention in advance or join a coaching program.

For example, in the WORK BIGGER program, there are six steps: you find your mission, write your story, build your brand, develop the connection strategy so you’re building your entourage, learn to make the sale, and learn to negotiation and close the deal.

If you’re working with a business coach, the agenda may look something like this: find your target market, identify your product, develop your sales funnel, etc.  

We may spend more or less time in one area depending on you. Where is your biggest struggle? Your coach will figure that out, and will dig into that area.

What Do You Actually Get?

Getting coached is like using google maps. You know your starting point (i.e. you don’t love your job right now), but then you also have to figure out your destination (i.e. what job should I move on to next? How can I get there if I don’t have the right experience?). You find your destination, then you learn all the steps you have to take to get from point A to point Z. You create a map.

This saves you time, money, frustrations and so much more.

(Without google maps, I’d be completely lost. I’m horrible with directions as it is.)

Now, if you’re great with directions and don’t need a map to figure out 1) where you should go, and 2) how to get there, that’s great. But, perhaps you still need some support in building a specific skill to get you from A to Z.

Other benefits can include developing communication skills, building negotiation skills, and increasing your confidence.

All of these are important, but the best thing about getting coached is learning to ask the right questions.

Doing the work and taking the time to dig deep means you build self awareness. You start to understand where you’re naturally skilled, and also what your true weaknesses are.

It’s only when you’re aware of your weaknesses that you can then tackle them, and get to the next level.

I’ve been set on being an entrepreneur for the past three years now. But, before I started working with Move the Crowd, I thought my business strategy was holding me back from growing my business. So, I’d spend hours online reading every resource I could get my hands on.

I was wrong. I have an MBA, and have 11 years of experience launching new partnerships and businesses at organizations like the Associated Press, Conde Nast and GroupM.

Mindset and confidence to make the jump were holding me back. Now I know to ask the right questions.

I don’t have to go into the detail of how self-reliance can lead us to do better work. Instead, I want to talk about why we should all learn to coach.

Why You Need to Be a Coach

Getting coached helps you better understand how to navigate your path. You learn what motivates you and what holds you back. We’re asking ourselves the right questions.

We can then start to coach others.

What’s the benefit of coaching others? Guiding others to better understand themselves and helping them move from point A to point B means you can surround yourself with other successful people. We often hear surrounding ourselves with the right people is key to being a high performer. This is one way to do that. 

Furthermore, as you move up, you build successful teams that are self reliant and get big things done. You build happier teams. The people around you feel understood, motivated, driven. Your job as a boss becomes easier. 

Success starts with self awareness, knowing and understanding ourselves. Coaching is the key to that, and you won’t get that with an MBA.

I’m opening up the WORK BIGGER program for one-on-one training for a limited time only. WORK BIGGER is a coaching and strategy program that helps you find your mission and lead with it in every aspect of the job search. It’s not for everyone. You have to be motivated. You have to do the work. If you want to make big changes in your life, schedule your FREE call

Belma McCaffrey

Author Belma McCaffrey

More posts by Belma McCaffrey

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